In the entertainment industry, content franchises are coveted properties. Because of their brand value, these properties can function like annuities for their owners. So how can marketers leverage content franchises and reinvest in what’s working rather than reinvent the wheel? Tune in for our next episode of Live with Marketers where we’re pulling back the curtain to show how our marketing team at LinkedIn has built our own content franchise in our ‘Sophisticated Marketer’ series.

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